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Job Title :
Manager, Product Marketing
Job ID :
Category :
Location :
Dist.7, 65 VN
Job Type :
Full Time
Posted On :
Job Description :


Are you looking for unlimited opportunities to develop and succeed?  With work that challenges and makes a difference and a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

Main task:

  • Responsible for designing and managing the overall marketing and promotion plans life insurance products that meet the needs of various customer segments and support sales channels to achieve sales targets, including:
  • Develop the overall marketing strategies for the Company’s life insurance product portfolio
  • Recommend marketing initiatives for products /customer segments / channels entrance and expansion
  • Create and evaluate new product concepts and key features
  • Carry out market researches / market updates / product reports and analyze key successful/failure factors of products of our own and the competitors’
  • Manage and co-ordinate with Product Implementation Committee (PIC) for timely and successful and product development and product launches
  • Work with distribution channels to launch new products Manage the budget, logistics, design of product marketing initiatives
  • Design and implement quarterly marketing and promotion plans for both customers and agents for different products
  • Manage and implement product communications both internally and externally, develop and distribute marketing materials to agents and customers that maximize sales impact
  • Liaise and communicate with related parties on product marketing activities
  • Support agents to run customer seminars and other events for customers to boost sales
  • Ensure compliance with local, regional standards and all regulations on process control and management
  • Co-ordinate with PR and Branding teams to ensure quality delivery for Marketing


Global grade: 8 - Manager

Referral Bonus: 10000000 VND

Reporting to: CMO

Location: 75 Hoang Van Thai, Tan Phu ward, Dictrict 7, Ho Chi Minh city



  • University degree  


  • Marketing, business administration or related field
  • Life insurance, preferable  FLMI ( LOMA) designation 


  • 7+ years experience in Marketing with at least 3 years experience in management position


  • Excellent at MS Office

About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people achieve their dreams and aspirations by putting customers' needs first and providing the right advice and solutions. We operate as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2016, we had approximately 35,000 employees, 70,000 agents, and thousands of distribution partners, serving more than 22 million customers. At the end of 2016, we had $977 billion (US$728 billion) in assets under management and administration, and in the previous 12 months we made almost $26 billion in payments to our customers. 

Our principal operations are in Asia, Canada and the United States where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.

Manulife is committed to supporting a culture of diversity and accessibility across the organization.   It is our priority to remove barriers to provide equal access to employment.  A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request an accommodation. Information received regarding the accommodation needs of applicants will be addressed confidentially.
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