- Have overall responsibilities for the digital strategy in Hong Kong with accountabilities to lead and implement innovative solutions
- Plan and develop digital marketing channels such as display ad, SEO, SEM, E-mail, Website and Applications development
- Plan and develop successful marketing campaigns to generate leads, drive digital service adoption, facilitate agency sales and cross-sell
- Collaborate with brand and digital marketing team to drive brand metrics
- Collaborate with external vendor, PMO, IT development team and IT business analysts to devise cost-effective solutions for business. Communication of key development and production issues to project sponsors and key stakeholders.
- Minimum 10+ years relevant experience in digital marketing, acquired either from creative agency, marketing (client side) or both
- Solid experience in digital marketing, website and app development
- Proficient in Google Analytic with good understanding of web analytic principles.
- Excellent proficiency in spoken and written English and Chinese.