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Job Title :
User & Lead Acquisition Lead
Job ID :
Category :
Location :
SGP, Singapore SG
Job Type :
Full Time
Posted On :
Job Description :

Are you looking for unlimited opportunities to develop and succeed?  With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

Reporting to the Head of Digital Marketing, the User & Lead Acquisition Lead is expected to plan, execute, measure and optimize all media campaigns for customer acquisition, activation and retention.

  • Leverage various internal and external data sets to devise innovative, market-leading strategies for paid search, retargeting, social media advertising, native advertising, and programmatic display.
  • Identify and implement biddable media platforms.
  • Build sophisticated experiment hypothesis to constantly test ideas, validate learnings and maximize performance.
  • Key stakeholder with external media suppliers, including the negotiation of deals and regular evaluation of delivery and services.
  • Has a Growth Hacking mentality which implies not only analytical thinking but also great creativity.
  • Deep knowledge of customer journeys across user acquisition, activation and retention.
  • Able to clearly articulate relevant user segments and how these can be applied to drive growth.
  • Develop best in class audience experiences, consistent content, and compelling calls-to-action to drive conversion and high quality leads. 
  • An expert at analyzing complex data sets from a wide variety of sources and drawing actionable insights.
  • Partner with the Brand and Sponsorship team on the management of digital branding elements.
  • Establish comprehensive reporting suite, to identify marketing performance, identify winning campaigns and content to help improve and strengthen lead generation and share of voice.

  • University degree. 6 years+ experience in agency, publisher or client-side experience in constructing Growth strategies for paid customer acquisition, activation and retention.
  • Expertise in executing large budgets across all digital marketing disciplines including display, re-targeting, social media advertising, native advertising, and paid search.
  • Expert knowledge of the evolving digital and biddable media landscape including major global and local players, technologies, platforms, and emerging trends.
  • Experience using Facebook Ads, AdWords and Google Analytics for campaign performance analysis, audience segmentation, and targeting.
  • While being a creative thinker who can generate and appreciate innovative ideas and solutions, is also commercially-minded with strong business acumen. 
  • Have a passion for understanding customers, and experience in building a customer oriented culture. 
  • Incredible people skills. Ability to work with teams of creative personnel and content creators. Digital or creative agency management experience. 
  • A passion for new technology. Data-Driven DNA a must! 
  • Strong verbal and written communication skills – must be able to communicate effectively both internally with functionally and geographically diverse teams and externally with creative and digital agencies. 
  • Excellent project management skills, good operational and process orientation.

About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people achieve their dreams and aspirations by putting customers' needs first and providing the right advice and solutions. We operate as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2016, we had approximately 35,000 employees, 70,000 agents, and thousands of distribution partners, serving more than 22 million customers. At the end of 2016, we had $977 billion (US$728 billion) in assets under management and administration, and in the previous 12 months we made almost $26 billion in payments to our customers. 

Our principal operations are in Asia, Canada and the United States where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.

Manulife is committed to supporting a culture of diversity and accessibility across the organization.   It is our priority to remove barriers to provide equal access to employment.  A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request an accommodation. Information received regarding the accommodation needs of applicants will be addressed confidentially.

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